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The Store Manager had heard of crazy customers,&nbsp;&nbsp;

00:00:02.520 --> 00:00:06.900
but this was something else. A mob&nbsp;
comes barrelling towards the store,&nbsp;&nbsp;

00:00:06.900 --> 00:00:12.180
visible through the display windows as they&nbsp;
charge down the street. They all look crazed,&nbsp;&nbsp;

00:00:12.180 --> 00:00:17.040
much closer in appearance to rabid animals than&nbsp;
human beings, frenzying, foaming at the mouth.&nbsp;&nbsp;

00:00:17.760 --> 00:00:21.720
A few of them stumble in their haste while&nbsp;
rushing for the automatic sliding doors.&nbsp;

00:00:22.500 --> 00:00:27.180
Some fall to the ground, only for others to&nbsp;
clamber over them, leaping like athletes going&nbsp;&nbsp;

00:00:27.180 --> 00:00:32.760
over hurdles, with all the same speed but with&nbsp;
none of the grace. To the staff inside the store,&nbsp;&nbsp;

00:00:32.760 --> 00:00:37.620
they look like a pack of zombies, all apparently&nbsp;
infected by the same virus that had given them&nbsp;&nbsp;

00:00:37.620 --> 00:00:43.080
such a ravenous hunger… for savings!
“I thought Black Friday was a week ago,”&nbsp;&nbsp;

00:00:43.080 --> 00:00:46.920
the Trainee remarks, as the doors slide&nbsp;
open and the first mob spills inside.&nbsp;&nbsp;

00:00:47.940 --> 00:00:52.200
“Welcome to the Mattress Madness Megastore&nbsp;
everyone, if you could kindly form an orderly-”&nbsp;

00:00:52.860 --> 00:00:57.060
Within seconds, the Trainee vanishes as&nbsp;
a tidal wave of maddened mattress store&nbsp;&nbsp;

00:00:57.060 --> 00:01:02.580
customers starts to pile into the store. Each&nbsp;
and every one of them is deranged, that much&nbsp;&nbsp;

00:01:02.580 --> 00:01:07.920
is clear even from a distance. Across the store,&nbsp;
the Store Manager watches as his colleagues are&nbsp;&nbsp;

00:01:07.920 --> 00:01:13.140
shoved and tackled out of the way, just from their&nbsp;
misfortune of standing too close to the entrance.&nbsp;

00:01:13.920 --> 00:01:18.240
It's only as one of the mob wanders closer&nbsp;
that the Store Manager notices their eyes;&nbsp;&nbsp;

00:01:18.240 --> 00:01:24.960
both lids stay shut, somehow closed despite the&nbsp;
crazed customer standing upright. They aren’t&nbsp;&nbsp;

00:01:24.960 --> 00:01:29.100
screwed tightly, it’s clear this person isn’t&nbsp;
forcefully keeping their eyelids clamped down.&nbsp;&nbsp;

00:01:29.100 --> 00:01:35.220
Instead, they’re gently sealed, as if the&nbsp;
customer is still asleep… or sleepwalking.&nbsp;

00:01:35.880 --> 00:01:40.740
The whole situation was astounding; first thing&nbsp;
in the morning, just at opening time, a horde of&nbsp;&nbsp;

00:01:40.740 --> 00:01:45.720
sleepwalking customers barged their way into the&nbsp;
Mattress Madness Megastore, moving – and fighting&nbsp;&nbsp;

00:01:45.720 --> 00:01:51.000
retail staff – as if they were all still awake and&nbsp;
fully aware. And as if that isn’t bizarre enough,&nbsp;&nbsp;

00:01:51.000 --> 00:01:55.620
it quickly turns out these people aren’t here&nbsp;
because they’re eager not to miss out on great&nbsp;&nbsp;

00:01:55.620 --> 00:02:00.300
deals on their bedroom furniture. To the&nbsp;
Store Manager’s horror, the mob has come&nbsp;&nbsp;

00:02:00.300 --> 00:02:06.780
to the Mattress Madness Megastore… for breakfast.
He watches an elderly woman, eyes closed, shuffle&nbsp;&nbsp;

00:02:06.780 --> 00:02:12.900
up to a luxury Cashmere Pillow Top California King&nbsp;
size mattress and proceed to eat it. And not bite&nbsp;&nbsp;

00:02:12.900 --> 00:02:18.180
by bite either, not even ripping off pieces to&nbsp;
chomp through like so much cotton candy. In a&nbsp;&nbsp;

00:02:18.180 --> 00:02:24.660
far more horrifying fashion, the old lady eats the&nbsp;
mattress whole. The Store Manager feels his blood&nbsp;&nbsp;

00:02:24.660 --> 00:02:29.280
run cold at the sight of her mouth widening&nbsp;
unnaturally, unhinging like a snake eating&nbsp;&nbsp;

00:02:29.280 --> 00:02:35.340
its prey; except in this bizarre, unaired nature&nbsp;
documentary, the snake is a human being, and its&nbsp;&nbsp;

00:02:35.340 --> 00:02:40.320
meal is a perfectly good bed that moments before&nbsp;
had been resting on a stylish ottoman frame.&nbsp;

00:02:40.920 --> 00:02:45.660
The same exact display of confusing&nbsp;
carnage is unfolding all over the Mattress&nbsp;&nbsp;

00:02:45.660 --> 00:02:49.380
Madness Megastore, people devouring&nbsp;
entire Egyptian Cotton mattresses.&nbsp;&nbsp;

00:02:50.100 --> 00:02:55.320
Some have even devoured their respective meals and&nbsp;
are already moving on to any accompanying pillows&nbsp;&nbsp;

00:02:55.320 --> 00:03:00.780
or cushions, feeding on them in much the same&nbsp;
way. The few members of staff bold enough to try&nbsp;&nbsp;

00:03:00.780 --> 00:03:05.940
and intervene can’t seem to wake the sleepwalking&nbsp;
shoppers up, no matter how hard they grip each one&nbsp;&nbsp;

00:03:05.940 --> 00:03:11.400
by the shoulders and shake, nothing can deter them&nbsp;
from devouring divans and munching on memory foam.&nbsp;

00:03:12.000 --> 00:03:16.260
A sudden, terrifying, and inescapable&nbsp;
thought cuts through all the confusion,&nbsp;&nbsp;

00:03:16.260 --> 00:03:22.380
striking the Store Manager with even greater&nbsp;
fear: the stock room. Behind a series of doors,&nbsp;&nbsp;

00:03:22.380 --> 00:03:28.560
marked with signs reading ‘Employees Only’, are&nbsp;
shelves upon shelves of new units. The Mattress&nbsp;&nbsp;

00:03:28.560 --> 00:03:33.420
Madness Megastore being a much bigger outlet&nbsp;
means there’s additional inventory to replace&nbsp;&nbsp;

00:03:33.420 --> 00:03:39.480
any mattress on the shop floor that gets sold.&nbsp;
And more mattresses mean more food for the mob!&nbsp;

00:03:39.480 --> 00:03:43.980
The worry that these sleepwalkers might soon&nbsp;
develop a taste for human flesh never occurs&nbsp;&nbsp;

00:03:43.980 --> 00:03:48.240
to the Store Manager. He hurriedly races around&nbsp;
the store, gathering up as many of his surviving&nbsp;&nbsp;

00:03:48.240 --> 00:03:53.640
staff as he can, and urges them to help him&nbsp;
defend the stock in the back room. Some are&nbsp;&nbsp;

00:03:53.640 --> 00:03:57.660
already abandoning their posts, ripping&nbsp;
nametags off their polo shirt uniforms,&nbsp;&nbsp;

00:03:57.660 --> 00:04:02.700
and rushing to leave the store; they&nbsp;
aren’t willing to die for $7.25 an hour.&nbsp;&nbsp;

00:04:03.420 --> 00:04:08.280
The Mattress Madness Megastore has insurance,&nbsp;
it’ll cover the damaged stock once the crazed&nbsp;&nbsp;

00:04:08.280 --> 00:04:13.020
customers have feasted on feather beds. But the&nbsp;
Manager urges them to stay; the store’s insurance&nbsp;&nbsp;

00:04:13.020 --> 00:04:17.640
covers stock that is damaged in transit – not&nbsp;
mattresses that are eaten by hungry lunatics!&nbsp;

00:04:18.360 --> 00:04:23.340
A few stay, using the Manager’s desperation to&nbsp;
leverage pay raises and more annual vacation&nbsp;&nbsp;

00:04:23.340 --> 00:04:27.780
days in exchange for their help during&nbsp;
this crisis of cashmere carnivory. With&nbsp;&nbsp;

00:04:27.780 --> 00:04:31.440
his resistance force gathered, the Store&nbsp;
Manager commands the remaining employees&nbsp;&nbsp;

00:04:31.440 --> 00:04:36.060
to charge for the door at the back of the store.&nbsp;
But some of the nearby mattress eaters overhear&nbsp;&nbsp;

00:04:36.060 --> 00:04:40.800
in the sleepwalking state. The staff freeze,&nbsp;
uncertain whether to bolt for the stock room,&nbsp;&nbsp;

00:04:40.800 --> 00:04:44.880
and risk being chased by the hungry&nbsp;
customers. They need a distraction,&nbsp;&nbsp;

00:04:44.880 --> 00:04:49.500
a sacrificial lamb, to grab the horde’s&nbsp;
attention. And with a solemn expression,&nbsp;&nbsp;

00:04:49.500 --> 00:04:54.840
the Store manger realizes what he must do:&nbsp;
this isn’t a fight he’ll make it out of alive.&nbsp;

00:04:55.680 --> 00:04:59.880
He leaps up onto a twin innerspring&nbsp;
and calls out to the crazed customers.&nbsp;

00:04:59.880 --> 00:05:05.340
“Attention, everyone!” He bellows. “I’d&nbsp;
like to announce… that all our mattresses&nbsp;&nbsp;

00:05:05.340 --> 00:05:10.380
are half off for the next five minutes!”
The crowd goes even more rabid, all eager&nbsp;&nbsp;

00:05:10.380 --> 00:05:15.480
to eat the pillowy pedestal the Store Manager is&nbsp;
standing upon. His staff flees in the opposite&nbsp;&nbsp;

00:05:15.480 --> 00:05:19.980
direction, rushing to barricade themselves&nbsp;
inside the storeroom while their boss meets&nbsp;&nbsp;

00:05:19.980 --> 00:05:24.720
a grisly demise, and the crazed customers&nbsp;
devour every remaining mattress in sight.&nbsp;

00:05:25.380 --> 00:05:30.900
But what on earth could have possibly caused such&nbsp;
a scene to unfold? What was the inciting incident&nbsp;&nbsp;

00:05:30.900 --> 00:05:36.480
for this unprecedented act of mass mattress-cide,&nbsp;
the divan destruction, and combination carnage?&nbsp;&nbsp;

00:05:36.480 --> 00:05:43.560
All it took was one seemingly innocuous image,&nbsp;
an unassuming online post, to stir over seven&nbsp;&nbsp;

00:05:43.560 --> 00:05:49.920
thousand people into a featherbed feeding frenzy.
It’s December the 3rd, 2020, almost an entire day&nbsp;&nbsp;

00:05:49.920 --> 00:05:54.180
before the deranged events that would soon&nbsp;
unfold at the Mattress Madness Megastore.&nbsp;&nbsp;

00:05:54.900 --> 00:05:59.220
And just like he does most days after&nbsp;
college, the Student is trawling various&nbsp;&nbsp;

00:05:59.220 --> 00:06:04.140
internet forums in search of things to laugh at.
He’s procrastinating, and through inaction,&nbsp;&nbsp;

00:06:04.140 --> 00:06:09.000
allowing himself to be buried under a veritable&nbsp;
avalanche of assignments, all with rapidly&nbsp;&nbsp;

00:06:09.000 --> 00:06:14.700
approaching dates that they’re due in by. But he&nbsp;
doesn’t care, he can always do them tomorrow. As&nbsp;&nbsp;

00:06:14.700 --> 00:06:19.680
far as he’s concerned, there’s plenty of time&nbsp;
for him to waste doing… well, very little.&nbsp;

00:06:20.460 --> 00:06:25.920
But no matter where he looks, nothing brings with&nbsp;
it even the smallest hit of dopamine. It’s been&nbsp;&nbsp;

00:06:25.920 --> 00:06:29.700
hours since he stopped checking the clock at the&nbsp;
bottom right hand corner of his computer screen,&nbsp;&nbsp;

00:06:29.700 --> 00:06:34.080
instead wearing out the muscles of his finger&nbsp;
as it spins the scrolling wheel of his mouse.&nbsp;&nbsp;

00:06:34.740 --> 00:06:40.320
His social media feed is all the same, more&nbsp;
doom and gloom, and despite his searching,&nbsp;&nbsp;

00:06:40.320 --> 00:06:44.940
he can’t find anything funny to alleviate&nbsp;
his ongoing existential nightmare for so&nbsp;&nbsp;

00:06:44.940 --> 00:06:50.100
much as a second. If anything, seeing every&nbsp;
anxiety-inducing post about the state of&nbsp;&nbsp;

00:06:50.100 --> 00:06:55.860
the world., or dour headlines of reposted news&nbsp;
articles only makes everything worse. That is,&nbsp;&nbsp;

00:06:55.860 --> 00:07:01.440
until the fateful link appears in his inbox.
It's from one of his friends at college,&nbsp;&nbsp;

00:07:01.440 --> 00:07:06.060
living in the dorm across campus. The pair of&nbsp;
them constantly swapped links, and exchanged&nbsp;&nbsp;

00:07:06.060 --> 00:07:10.740
memes over direct messages, sometimes while&nbsp;
sitting in the middle of important lectures. So,&nbsp;&nbsp;

00:07:10.740 --> 00:07:14.700
the Student quickly opens up the latest message&nbsp;
from his friend, pleased to have something to&nbsp;&nbsp;

00:07:14.700 --> 00:07:18.720
relieve the monotony instilled by the prior&nbsp;
several hours’ worth of mindless scrolling.&nbsp;

00:07:19.320 --> 00:07:24.540
Sure enough, his friend’s message sits waiting&nbsp;
to be read in his inbox. It’s just a single&nbsp;&nbsp;

00:07:24.540 --> 00:07:29.040
blue hyperlink, with no additional context&nbsp;
offered. Nothing to indicate what the link&nbsp;&nbsp;

00:07:29.040 --> 00:07:34.200
is or what website it leads to, or even why the&nbsp;
Student’s friend bothered to send it. They’re&nbsp;&nbsp;

00:07:34.200 --> 00:07:38.580
long past the need to provide context for the&nbsp;
memes they send each other. The link redirects&nbsp;&nbsp;

00:07:38.580 --> 00:07:43.320
to a familiar corner of the internet to the&nbsp;
Student, the Deep Fried Memes subreddit. Just&nbsp;&nbsp;

00:07:43.320 --> 00:07:48.180
seeing that written in the hyperlink is enough to&nbsp;
spur an enthusiastic click; it’s like going home,&nbsp;&nbsp;

00:07:48.180 --> 00:07:52.860
back to somewhere warm and welcoming, where&nbsp;
everybody knows your name, and they’re always&nbsp;&nbsp;

00:07:52.860 --> 00:07:57.540
glad you came. And where the Student knows he’s&nbsp;
bound to find something to entertain himself.&nbsp;

00:07:58.260 --> 00:08:02.700
A ‘deep fried’ meme is usually a heavily&nbsp;
edited image, with a number of different&nbsp;&nbsp;

00:08:02.700 --> 00:08:07.740
filters added to it. Its contrast is boosted,&nbsp;
the picture is over-saturated and distorted,&nbsp;&nbsp;

00:08:07.740 --> 00:08:12.120
all to the point wherein the colors are&nbsp;
unnatural, and the image appears as a grainy,&nbsp;&nbsp;

00:08:12.120 --> 00:08:17.820
washed-out mess of pixels. And they’re one of&nbsp;
the Student’s favorite sub-genre of funny posts.&nbsp;

00:08:18.480 --> 00:08:23.100
Opening up the link sent by his friend, he&nbsp;
finds one such deep-fried meme staring back&nbsp;&nbsp;

00:08:23.100 --> 00:08:27.960
at him. It depicts a man, long-haired and&nbsp;
wearing dark clothes, presumably a fan of&nbsp;&nbsp;

00:08:27.960 --> 00:08:33.360
heavy metal music. In front of the Metalhead is&nbsp;
a table, with a chessboard placed neatly atop it.&nbsp;&nbsp;

00:08:34.020 --> 00:08:38.880
The pieces on the board are distributed in such&nbsp;
a way that places the Metalhead in checkmate. And&nbsp;&nbsp;

00:08:38.880 --> 00:08:44.460
his opponent? Directly opposite him at the table&nbsp;
is a glass bowl filled with water, and a goldfish&nbsp;&nbsp;

00:08:44.460 --> 00:08:50.760
aimlessly swimming around. And to top off this&nbsp;
Louvre-worthy masterpiece is text, seemingly cut&nbsp;&nbsp;

00:08:50.760 --> 00:08:56.220
and paste from various different places judging by&nbsp;
the alternating fonts and styles. The words have&nbsp;&nbsp;

00:08:56.220 --> 00:09:00.480
been placed into a sentence that reads:
“Tell me your secrets, fish.”&nbsp;

00:09:01.200 --> 00:09:06.060
And the Student explodes with laughter. As&nbsp;
if answering his prayers for some humorous&nbsp;&nbsp;

00:09:06.060 --> 00:09:09.960
entertainment to avoid working on his college&nbsp;
assignments, his friend had appeared out of&nbsp;&nbsp;

00:09:09.960 --> 00:09:14.520
the blue and delivered a perfect deep fried&nbsp;
meme. But that momentary boost in serotonin&nbsp;&nbsp;

00:09:14.520 --> 00:09:19.740
levels quickly subsides, and the Student knows how&nbsp;
these exchanges work. This has to be reciprocal,&nbsp;&nbsp;

00:09:19.740 --> 00:09:24.840
a mutual trading of memes, like for like, akin&nbsp;
to swapping trading cards in the playground at&nbsp;&nbsp;

00:09:24.840 --> 00:09:30.180
a younger age. And so, he searches the subreddit&nbsp;
for a token worthy of returning to his friend.&nbsp;

00:09:30.780 --> 00:09:35.160
He clicks on a search filter, sorting the&nbsp;
results from the top posts of all time to the&nbsp;&nbsp;

00:09:35.160 --> 00:09:40.320
most recent posts of the day. These were fresh,&nbsp;
hot off the presses – or out of the deep fryer,&nbsp;&nbsp;

00:09:40.320 --> 00:09:45.300
in this case. And the newer they were, the lower&nbsp;
the chances that his friend had already seen them.&nbsp;&nbsp;

00:09:46.020 --> 00:09:49.080
Scrolling through, the Student&nbsp;
is met with a few underwhelming&nbsp;&nbsp;

00:09:49.080 --> 00:09:53.040
attempts that weren’t worthy of the prestige&nbsp;
expected by the Deep Fried Memes subreddit;&nbsp;&nbsp;

00:09:53.040 --> 00:09:59.820
they’d be better suited for posting on r/cringe.&nbsp;
But then, it appears; the perfect deep-fried,&nbsp;&nbsp;

00:09:59.820 --> 00:10:04.680
crispy, golden brown, cooked-to-perfection&nbsp;
picture to send back to his friend.&nbsp;

00:10:05.520 --> 00:10:10.680
The distorted image is a photograph of a&nbsp;
bed, specifically a king-size mattress on&nbsp;&nbsp;

00:10:10.680 --> 00:10:15.000
what looks like a polished wooden bedframe –&nbsp;
although it’s not easy to tell, thanks to just&nbsp;&nbsp;

00:10:15.000 --> 00:10:19.680
how grainy the picture has been made. Whoever&nbsp;
edited this meme knew what they were doing,&nbsp;&nbsp;

00:10:19.680 --> 00:10:24.600
and has nailed the absurdist, bizarre humor&nbsp;
that the Student and his friend thrive on.&nbsp;&nbsp;

00:10:24.600 --> 00:10:29.880
A label over the mattress simply reads ‘King&nbsp;
Size’ and the meme is captioned in a classic ‘Top&nbsp;&nbsp;

00:10:29.880 --> 00:10:34.320
Text/Bottom Text’ format with the phrase:
“A feast fit for a king”&nbsp;

00:10:35.040 --> 00:10:39.540
And the pièce de resistance, the crowning touch&nbsp;
that makes this meme-worthy of the Student’s&nbsp;&nbsp;

00:10:39.540 --> 00:10:45.240
lofty standards, is the title given to it by the&nbsp;
original poster. It sums up the meme perfectly,&nbsp;&nbsp;

00:10:45.240 --> 00:10:51.360
succinctly in three words: ‘Eat Your Mattress’.&nbsp;
The Student erupts into uncontrollable fits of&nbsp;&nbsp;

00:10:51.360 --> 00:10:55.680
laughter, so much so that tears start to&nbsp;
stream down his face. His stomach almost&nbsp;&nbsp;

00:10:55.680 --> 00:10:59.340
feels like it might explode at just how&nbsp;
fine he thinks the post he’s found is.&nbsp;

00:11:00.060 --> 00:11:04.440
Through giggles that hit like the aftershock of&nbsp;
an earthquake, he copies the link to the Eat Your&nbsp;&nbsp;

00:11:04.440 --> 00:11:09.240
Mattress meme into a message and hits send,&nbsp;
to share the hilarity with his friend. Little&nbsp;&nbsp;

00:11:09.240 --> 00:11:15.420
does he know, he’s just condemned his friend to&nbsp;
the same fate that now awaits him. As soon as he&nbsp;&nbsp;

00:11:15.420 --> 00:11:20.520
falls asleep, it’ll happen. And the Student&nbsp;
and his friend aren’t the only ones either.&nbsp;

00:11:20.520 --> 00:11:26.340
The post spreads, either sent directly from&nbsp;
one person to another, or seen by those just&nbsp;&nbsp;

00:11:26.340 --> 00:11:30.480
browsing the Deep Fried Memes subreddit and&nbsp;
happening across the Eat Your Mattress photo.&nbsp;&nbsp;

00:11:31.260 --> 00:11:36.720
Not all of them find it funny, they don’t have to.&nbsp;
They aren’t even required to share it, to pass it&nbsp;&nbsp;

00:11:36.720 --> 00:11:42.000
on to someone else and help the post spread like&nbsp;
wildfire. They’ve looked at it, and that’s enough.&nbsp;

00:11:42.720 --> 00:11:46.740
Come the next day, an estimated seven&nbsp;
thousand people across the world have&nbsp;&nbsp;

00:11:46.740 --> 00:11:51.600
seen the same meme. And it affects them all&nbsp;
in the exact same way, becoming a directive,&nbsp;&nbsp;

00:11:51.600 --> 00:11:56.880
a command planted in their subconscious, one&nbsp;
that they will act on without even realizing.&nbsp;

00:11:57.600 --> 00:12:01.920
It’s been only a few hours since all the carnage&nbsp;
erupted at the Mattress Madness Megastore,&nbsp;&nbsp;

00:12:01.920 --> 00:12:05.760
but by now, the SCP Foundation has&nbsp;
swept in and taken control of the scene.&nbsp;&nbsp;

00:12:06.480 --> 00:12:10.320
A cordon section of multiple blocks, under&nbsp;
the cover story of a dangerous gas leak.&nbsp;&nbsp;

00:12:10.320 --> 00:12:15.540
It’s enough to keep civilians and prying eyes&nbsp;
away without asking too many questions. But as&nbsp;&nbsp;

00:12:15.540 --> 00:12:20.760
for the Foundation personnel themselves, they’ve&nbsp;
got plenty of unanswered questions of their own.&nbsp;

00:12:20.760 --> 00:12:24.060
Two members of the clean-up team are&nbsp;
reviewing the store’s security footage,&nbsp;&nbsp;

00:12:24.060 --> 00:12:29.400
baffled by the sights of the chaos that unfolded&nbsp;
there earlier that same morning. On the screen,&nbsp;&nbsp;

00:12:29.400 --> 00:12:34.740
frenzied customers are eating entire mattresses,&nbsp;
stretching their mouths wide open and swallowing&nbsp;&nbsp;

00:12:34.740 --> 00:12:39.600
them whole. They watch as the Store Manager&nbsp;
appears to make an attempt at a noble sacrifice&nbsp;&nbsp;

00:12:39.600 --> 00:12:43.860
to distract the horde of ravenous customers, so&nbsp;
his employees can rush towards the store room.&nbsp;

00:12:43.860 --> 00:12:49.380
But the Manager is fine; once the horde has eaten&nbsp;
all the mattresses out on the store’s main floor,&nbsp;&nbsp;

00:12:49.380 --> 00:12:53.820
they start trying to break into the stock room out&nbsp;
back, where the other employees have used layers&nbsp;&nbsp;

00:12:53.820 --> 00:12:59.220
upon layers of cellophane-wrapped mattresses to&nbsp;
barricade the door. By the time the Foundation&nbsp;&nbsp;

00:12:59.220 --> 00:13:03.720
arrives, the customers have already forced their&nbsp;
way into the stock room, and have devoured around&nbsp;&nbsp;

00:13:03.720 --> 00:13:07.740
half of the mattresses while exhausted employees&nbsp;
try to wake them from their sleepwalking state.&nbsp;

00:13:07.740 --> 00:13:12.360
The Foundation sees to it that everyone affected&nbsp;
is rapidly administered with memory wiping&nbsp;&nbsp;

00:13:12.360 --> 00:13:17.580
amnestics to forget all about the ordeal. Their&nbsp;
next job is to try and track down the source of&nbsp;&nbsp;

00:13:17.580 --> 00:13:22.380
whatever caused this unprecedented outbreak&nbsp;
of mattress eating. But being experts in all&nbsp;&nbsp;

00:13:22.380 --> 00:13:26.640
things anomalous, it doesn’t take the Foundation&nbsp;
long to start pursuing possible explanations.&nbsp;&nbsp;

00:13:27.420 --> 00:13:32.340
Having already confirmed this wasn’t a viral&nbsp;
anomaly, their next course of action is to&nbsp;&nbsp;

00:13:32.340 --> 00:13:37.500
investigate possible memetic causes. And sure&nbsp;
enough, a common factor quickly presents itself.&nbsp;

00:13:38.100 --> 00:13:42.720
The mob that attacked the Mattress Madness&nbsp;
Megastore, along with subjects who have engaged&nbsp;&nbsp;

00:13:42.720 --> 00:13:47.040
in similar acts of mattress eating across&nbsp;
the world, all have one thing in common.&nbsp;&nbsp;

00:13:47.640 --> 00:13:52.980
Each one has been exposed to the ‘Eat Your&nbsp;
Mattress’ post on the Deep Fried Memes subreddit.&nbsp;&nbsp;

00:13:52.980 --> 00:13:56.880
It takes some deduction on the Foundation’s&nbsp;
part to figure out the cause, after all,&nbsp;&nbsp;

00:13:56.880 --> 00:14:00.960
the meme in question is similar to a number&nbsp;
of others posted in the same subreddit.&nbsp;&nbsp;

00:14:00.960 --> 00:14:07.020
As a result, the Foundation’s online detection&nbsp;
software – or ‘web crawlers’ – initially fail to&nbsp;&nbsp;

00:14:07.020 --> 00:14:13.500
flag the mattress meme as an anomalous image.&nbsp;
Once they do, it is designated as SCP-5126.&nbsp;

00:14:13.500 --> 00:14:18.960
But with a cause established, the pieces start&nbsp;
to fit together. The Foundation’s researchers&nbsp;&nbsp;

00:14:18.960 --> 00:14:23.580
soon realize what the image does – another&nbsp;
reason it was initially missed is that its&nbsp;&nbsp;

00:14:23.580 --> 00:14:28.380
effects only occur once the subject that has&nbsp;
seen it falls asleep. The Student is one such&nbsp;&nbsp;

00:14:28.380 --> 00:14:32.700
subject who lived through this. He dozes off&nbsp;
in his gaming chair, well past the middle of&nbsp;&nbsp;

00:14:32.700 --> 00:14:40.140
the night, hours after he’s first seen SCP-5126.
While sound asleep, without waking up once, he&nbsp;&nbsp;

00:14:40.140 --> 00:14:44.700
starts to seek out his mattress, laying unoccupied&nbsp;
on his bed on the other side of his cramped&nbsp;&nbsp;

00:14:44.700 --> 00:14:51.480
dorm room. He and all the others who have seen&nbsp;
SCP-5126 then consume their mattresses, including,&nbsp;&nbsp;

00:14:51.480 --> 00:14:57.420
in many cases, their pillows, any cushions, and&nbsp;
even plush toys. Their bodies stretch unnaturally&nbsp;&nbsp;

00:14:57.420 --> 00:15:02.520
to accommodate the meal, only to return to normal&nbsp;
once they have done the deed. Having returned to&nbsp;&nbsp;

00:15:02.520 --> 00:15:07.500
normal, the Student – and the others like him&nbsp;
– remain unaware they’ve just eaten a mattress.&nbsp;

00:15:08.220 --> 00:15:13.080
But the Foundation is left puzzled, there’s&nbsp;
still one question that hasn’t been answered.&nbsp;&nbsp;

00:15:13.080 --> 00:15:17.940
Their examination of the several hundred customers&nbsp;
at the Mattress Madness Megastore revealed that&nbsp;&nbsp;

00:15:17.940 --> 00:15:24.000
the consumed mattresses aren’t digested like food&nbsp;
ordinarily is – they vanish without a trace. So,&nbsp;&nbsp;

00:15:24.000 --> 00:15:30.480
this naturally begs the question, where are all&nbsp;
these eaten mattresses going? Well, the Foundation&nbsp;&nbsp;

00:15:30.480 --> 00:15:36.480
quickly comes up with an experiment to find out…
They place tracking devices inside the cell of a&nbsp;&nbsp;

00:15:36.480 --> 00:15:43.200
member of D Class Personnel, and expose him to&nbsp;
SCP-5126. Sure enough, the meme takes effect,&nbsp;&nbsp;

00:15:43.200 --> 00:15:48.780
and once asleep, he eats his mattress. The&nbsp;
experiment is going exactly as the Foundation&nbsp;&nbsp;

00:15:48.780 --> 00:15:53.760
planned; now they can follow the signal from the&nbsp;
tracking devices to pinpoint the destination that&nbsp;&nbsp;

00:15:53.760 --> 00:15:59.280
all the consumed mattresses are disappearing to.&nbsp;
And, after several sweeps of the Earth’s surface,&nbsp;&nbsp;

00:15:59.280 --> 00:16:04.320
their satellites discover a ping, coming from&nbsp;
a remote location in the state of Montana.&nbsp;

00:16:04.320 --> 00:16:11.040
MTF Sigma 16 suit up, ready to head out to the&nbsp;
location. This Mobile Task Force operates under&nbsp;&nbsp;

00:16:11.040 --> 00:16:16.680
the codename ‘Slumber Party’, and it’s up to&nbsp;
them to investigate. They come across a large&nbsp;&nbsp;

00:16:16.680 --> 00:16:21.720
structure, it looks a lot like a medieval castle,&nbsp;
but it has been built out of mattresses and large&nbsp;&nbsp;

00:16:21.720 --> 00:16:27.720
cushions; it’s the ultimate pillow fort. It&nbsp;
even has pillars and all the fortifications&nbsp;&nbsp;

00:16:27.720 --> 00:16:32.220
you’d expect from a real historical&nbsp;
castle, all made out of even more pillows.&nbsp;

00:16:32.880 --> 00:16:36.960
The Slumber Party team enters the fort, and&nbsp;
quickly discovers that the structure is able&nbsp;&nbsp;

00:16:36.960 --> 00:16:41.940
to anomalously reconstruct itself. Sigma Three&nbsp;
kicks over a stack of pillows and plush toys&nbsp;&nbsp;

00:16:41.940 --> 00:16:47.880
arranged to resemble a statue and watches as&nbsp;
it reforms after collapsing. The team ventures&nbsp;&nbsp;

00:16:47.880 --> 00:16:52.260
deeper into the pillow fort, and is quickly met&nbsp;
with humanoid entities that are also made out of&nbsp;&nbsp;

00:16:52.260 --> 00:16:57.000
pillows. An entity swipes a pillow arm at Sigma&nbsp;
One, but she ducks out of the path of the attack.&nbsp;&nbsp;

00:16:57.780 --> 00:17:02.580
Drawing her firearm, she fires, causing a plume&nbsp;
of feathers to spray out of the pillow person.&nbsp;&nbsp;

00:17:03.120 --> 00:17:09.000
The entity is unphased, and several additional&nbsp;
shots do nothing; even a taser is ineffective!&nbsp;

00:17:09.960 --> 00:17:15.060
The pillow entities are exhibiting extreme&nbsp;
resistance to damage, but Sigma Two has an idea.&nbsp;&nbsp;

00:17:15.720 --> 00:17:20.280
She grabs a pillow from one of the walls, and&nbsp;
uses it to bash the entity attacking her teammate,&nbsp;&nbsp;

00:17:20.280 --> 00:17:26.460
Sigma One. The pillow person collapses into a&nbsp;
pile on the floor, inanimate. And just like that,&nbsp;&nbsp;

00:17:26.460 --> 00:17:31.260
the Mobile Task Force has a way to&nbsp;
fight back. They all grab pillows,&nbsp;&nbsp;

00:17:31.260 --> 00:17:35.580
and make quick work of their attackers, before&nbsp;
they move on to explore the rest of the castle.&nbsp;

00:17:36.360 --> 00:17:43.260
Then, they encounter… the King. There is a man,&nbsp;
sitting atop a large stack of cushions wearing&nbsp;&nbsp;

00:17:43.260 --> 00:17:48.600
a nightcap and pyjamas, eating feathers from an&nbsp;
expensive brand of pillow. Scattered around him&nbsp;&nbsp;

00:17:48.600 --> 00:17:54.180
are empty pillowcases. Trying to ignore the smell,&nbsp;
the Slumber Party team attempts to interrogate&nbsp;&nbsp;

00:17:54.180 --> 00:18:00.180
him. He claims to be the King of Cushion, obsessed&nbsp;
with pillows since a young age. Their smell,&nbsp;&nbsp;

00:18:00.180 --> 00:18:05.820
taste, and texture inspire him to create a&nbsp;
kingdom of plush, his masterpiece of mattresses.&nbsp;&nbsp;

00:18:05.820 --> 00:18:10.680
It doesn’t take very long for the Foundation&nbsp;
operatives to realize that this man is insane.&nbsp;

00:18:11.400 --> 00:18:18.060
They question him about how SCp-5126, the Eat&nbsp;
Your Mattress meme, works – how is it able to&nbsp;&nbsp;

00:18:18.060 --> 00:18:23.640
make people consume entire mattresses and send&nbsp;
them to the King’s cushiony castle? And why?&nbsp;&nbsp;

00:18:24.360 --> 00:18:29.580
Well, the King explains that buying mattresses&nbsp;
is expensive, so in order to build his castle,&nbsp;&nbsp;

00:18:29.580 --> 00:18:34.440
he’s outsourced the gathering of building&nbsp;
materials. As he sees it, he is offering people&nbsp;&nbsp;

00:18:34.440 --> 00:18:39.180
affected by the meme a delicious meal in exchange&nbsp;
for their beds, spreading the world of pillows&nbsp;&nbsp;

00:18:39.180 --> 00:18:44.100
so he can gather resources for his kingdom.
Suddenly, he challenges the Slumber Party team&nbsp;&nbsp;

00:18:44.100 --> 00:18:49.200
to a pillow fight for having tracked him down.&nbsp;
The king of Cushion takes up a pillow in one hand,&nbsp;&nbsp;

00:18:49.200 --> 00:18:53.520
and charges towards the Mobile Task Force,&nbsp;
armed and ready to do battle with them all.&nbsp;&nbsp;

00:18:54.120 --> 00:18:58.500
He is quickly incapacitated by Sigma One’s&nbsp;
taser and drops to the floor, defeated.&nbsp;

00:18:59.280 --> 00:19:05.940
Now designated SCP-5126-A, the King of&nbsp;
Cushion is transported back to the SCP&nbsp;&nbsp;

00:19:05.940 --> 00:19:10.620
Foundation for analysis and containment.&nbsp;
Their testing reveals he possesses no&nbsp;&nbsp;

00:19:10.620 --> 00:19:14.700
anomalous properties whatsoever, and the&nbsp;
King actually requires his stomach to be&nbsp;&nbsp;

00:19:14.700 --> 00:19:17.580
pumped thanks to the copious amounts&nbsp;
of pillow feathers he’s been eating.&nbsp;&nbsp;

00:19:18.240 --> 00:19:22.740
The Foundation gets to work dismantling his pillow&nbsp;
fort, and moving all the components into storage.&nbsp;

00:19:23.640 --> 00:19:28.380
And as for the Eat Your Mattress meme itself,&nbsp;
the Foundation’s webcrawlers are keeping an&nbsp;&nbsp;

00:19:28.380 --> 00:19:32.520
eye out for any other posts of the anomalous&nbsp;
image. And don’t worry, if you find yourself&nbsp;&nbsp;

00:19:32.520 --> 00:19:36.660
giggling at a funny deep fried image that&nbsp;
jokingly implies you should eat your mattress,&nbsp;&nbsp;

00:19:36.660 --> 00:19:40.860
the Foundation will ensure you don’t remember&nbsp;
it happening, and they’ll even throw in a&nbsp;&nbsp;

00:19:40.860 --> 00:19:45.720
replacement for your swallowed mattress&nbsp;
at no added cost – now that’s a bargain!&nbsp;

00:19:45.720 --> 00:19:50.640
Check out the Dr Bob Patreon and become a&nbsp;
junior researcher today! Now go and watch&nbsp;&nbsp;

00:19:50.640 --> 00:19:55.620
another entry from the files of Dr Bob, like&nbsp;
‘15 Best SCP Stories That Will Blow Your Mind!’

